Bundyi Girri

Designing an ecosystem in Naarm / Melbourne on eastern Kulin Countries, to support non-Indigenous people to re-start their relationship with Aboriginal and Torres Strait Islander peoples. Only taken us 200+ years.

Scope
University-wide change strategy at RMIT University (Years 1-2) and
industry pilot program for the business sector (Years 3-4)


Public Journal Co-Design Team

Bec Nally, Lead Communication Consultant
Jason Rohmursanto, Designer
Sarah Blackstone, Learning and Communications Consultant
Ryan Romanes, Supporting Designer
Hilary Walker, Photography


Project Owners

Wiradjuri man Professor Mark McMillan
Doctor Peter West


Project Partners
RMIT University
SBS


 —
Since 2017
Best in Category for Design Strategy, 2020 Victorian Premier’s Design Awards

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Sharing and knowing through storytelling has been occurring on this land since time immemorial. Bundyi Girri is an invitation by Elders in Residence, Boonwurrung Elder N’arweet Carolyn Briggs and Wurundjeri Elder Aunty Di Kerr, for non-Indigenous people to develop the skills to actively engage in Reconciliation.

The RMIT University wide change strategy focused on non-Indigenous people in their personal and professional capacity, developing ways for the other 97% to be in relation with Indigenous peoples and Country.

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Public Journal were invited to develop the RMIT University brand experience for Bundyi Girri, as an ingress for all non-Indigenous staff to restart their journey and self determine ways to be in an active relationship with Indigenous sovereignty.

The visual identity features overlapping boundaries — responding to the shared custodianship of eastern Kulin Nations over 80,000+ years. These live boundaries also symbolise the ongoing journey that non-Indigenous people are in as they continue to respond to Indigenous sovereignty.

Colours reference light, water, temperatures and surfaces of the city campus, whilst complimenting the ‘pop’ campaign direction of RMIT University’s brand activities.

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Bundyi Girri Brand Assets

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What is the meaning of Bundyi Girri?

Bundyi Girri was named and conceived by Wiradjuri man Professor Mark McMillan and Doctor Peter West.

The words 'Bundyi' and 'Girri' form the name of this work with permission from Wiradjuri Elders. Bundyi poses a question “What is it we can share” and Girri roughly translates to “futures”. And so the two words are a call and response —

What is it we can share? Futures.

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Bundyi Girri Opening Ceremony

The Pilot — Year 1

Public Journal was invited to develop a series of tools and prompts to support staff on their journey and test ways to communicate complex critical race theory and research-led design frameworks with a range of professionals and knowledge experts from diverse disciplines across RMIT University.

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The design framework of Bundyi Girri in the pilot phase centred around the notion of a shared future through call and response, developing and testing ways for non-Indigenous people to work and live in response to Indigenous sovereignty.

During the first pilot, participating academic staff received journal covers prior to each workshop and responded to a series of prompts to support their learning journey.

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Pilot Program Journals

Senior academic staff who were identified as Bundyi Girri champions received tactile engagement materials to support their journey. Workshop journals and interactive collateral was designed to be engaging, flexible and prompt deep critical discussion through a sense of openness and discovery.

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Alongside the pilot curriculum development, the Bundyi Girri team were actively engaged in planning of implementation for subsequent years of the change strategy. As most senior staff were restarting their journey in response to Indigenous sovereignty, reporting tools and engagement pieces required complex layers of entry points.

Executive Engagement and Strategic Planning

Bundyi Girri Workshops — Year 2

After a year of pilot activities and executive engagement, Bundyi Girri was built into a design-led set of frameworks, skills and techniques developed by experts to cultivate the self-awareness required to be in an active relationship with Indigenous peoples and Country.

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Staff Workshop Learning and Experience Design

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Bundyi Girri for Business — Year 3

After consultation to identify business need, Bundyi Girri built a commercially viable pilot program based on key findings in Years 1 and 2.

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The program was designed to attach to business metrics, enabling business to focus on the organisation’s people and culture and also consider strategies to add value to their products and services.

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During Petyan (Kulin Season of Wildflowers / Late Spring), Public Journal were engaged to design, deliver and report on a world first industry pilot program, with six industry partners across a diverse cross section of sectors.

Public Journal were engaged to differentiate the Bundyi Girri for Business brand and consider how the program content might be reimagined as it engaged with industry.

Public Journal were acutely aware of the many shifts required in the design language and learning experience to help navigate the differences in University and Business participation.

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Basing the curriculum closely on the key findings and academic rigour of RMIT University activities in Years 1 and 2, Public Journal developed a new set of visual devices and vernacular to ground the work in a business context; creating entry points for a range of external partners to implement systemic change within their organisations, by offering research based tools to mature their brand values in response to Country and peoples.

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Executive 1-1 Content Design and Delivery

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 Senior Staff Workshop Content Design and Delivery

Public Journal developed a comprehensive pilot program that enabled testing of a range of entry points — capturing important data of the landscape of Australian business in response to Reconciliation. The success of the pilot forecast the potential to have significant influence on the non-Indigenous lens and activity of business across Australia’s many nations and language groups.

Brand Maturity Staff Workshop Intro

As designers who think of Australia as our home, we are so grateful to have had the opportunity to respond to the relationship with Country and Peoples so deeply. Our heads and hearts are forever changed and we will never stop thinking about our shared future and ways of being on the unceded lands and waterways of Australia.

Noon gudgin — Thank you

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