Client Workshops and Strategy Sessions

Case Studies and Research

Site Mapping

Content Planning

Interaction Design

User Profiles

User Journey Mapping

User Testing


Online Applications

Customised Responsive Websites

Landing Pages and Single Page Sites

Customised CMS and Maintenance Planning

Customised Electronic Direct Mail Templates

Customised Online Stores

Programs and Activations

Experience Design 

Place Making Visions and Programs

Learning Design and Content

Stakeholder Briefings and Activities

Community Engagement

Workshop Design and Facilitation


Social Media Platforms

Social Media Platform Branding

Launch Strategies

Campaign Narratives

Ongoing Asset Development

General Activity Planning

Integrated Marketing

PR Content Planning


Content Development

Brand Narrative Development

Copywriting and Editing


Art Direction



Customised Typography and Iconography

Digital Maintenence

Security Updates

Domain Set-Up and Hosting

User Testing and Reporting

Social Media Reach Reporting

Case Study 1
The Maytrix Group

Public Journal worked with The Maytrix Group on this comprehensive customised responsive website. Working from early strategy, detailed user profiling through to content development and final design — this multi page website has helped The Maytrix Group to legitimise their position as one of Australia‘s most accomplished hospitality consultancies.

With a detailed client interface design and content narrative guide, this site was developed for ongoing client updates.

visit live site

Digital Services:

  • Client Strategy Sessions
  • Site Mapping and Content Planning
  • User Profiles, Mapping and Testing
  • Customised Responsive Website
  • Customised EDM Template
  • Branding and Social Platform Set-Up
  • B2B Marketing and Content Planning
  • Copywriting and Editing
  • Photography and Art Direction

Case Study 2
Wiradjuri off-Country

Public Journal worked with Melbourne Law School and RMIT University to develop a communication framework for finding Wiradjuri people who were living off-Country in Melbourne.

The central touch point of this broad communication strategy was a customised responsive website. The artwork was inspired by the mud brown and moss blue of the spiritual place of Kengal.

This colourway was complimented by a customised modern typeface, representing the urban nature of the off‑Country environment.

visit live site

Digital Services:

  • Content Planning
  • Copywriting
  • Site Design and Development
  • Site Animation
  • Branding and Illustration
  • Social Platform Branding
  • Art Direction

Case Study 3
Red Door Corner Store 

A simple, none-the-less beautiful single page customised responsive site for a much loved café in Northcote.

Public Journal worked with Red Door on a comprehensive re-branding of the neighbourhood café, known for their high quality food and service. Key content was developed in collaboration with the client to provide a practical resource for a bustling business. The site provides a new brand experience and accessible, customer focused platform.

visit live site

Digital Services:

  • Content Planning
  • Site Design and Development
  • Site Animation
  • Branding and Illustration
  • Social Platform Branding
  • Art Direction

Case Study 4

Fairyfields is a Melbourne much loved community arts institution — a small business of over 25 years who make sure children and their parents believe in magic.

The iconic business were looking to share their story online and streamline their children’s party system.

Public Journal worked on a full service responsive website, which included a service design strategy prior to all brand and content development.

visit live site

Digital Services:

  • Digital Service Design
  • Content Architecture
  • Copywriting
  • Branding
  • Art Direction and UI
  • Site Design and Development
  • Responsive Site

Case Study 5

Public Journal has worked with Homecamp on and a number of brand uplift activities to expand the brand’s revenue targets and reach internationally.

Homecamp were looking to slowly rebuild and redesign their existing e‑commerce website, ensuring that the redesign would not affect ongoing sales.

After initial consultation, Public Journal were engaged to design a comprehensive typography study across all menu and content style sets.

visit live site

Website typography:

  • Responsive Menu with Dropdown
  • Shop UI
  • Features UI
  • Blog UI
  • Features and Call to Action

Case Study 6
Designing Sovereign Relationships

Designing Sovereign Relationships is a responsive website, built to highlight some of the key moments of the Indigenous Nation Building design studio at RMIT University.

Public Journal worked with the studio leads to develop content architecture and copywriting that would house student work and activities in a user friendly manner.

The artwork was designed to respond to a Wiradjuri student’s artwork, with typography that would tie in closely with the studio book.

visit live site

Digital Services:

  • Content Planning
  • Copywriting
  • Art Direction and UI
  • Site Design and Development
  • Responsive Site

Case Study 7
Bundyi Girri 

Bundyi Girri is an 8 year University wide change strategy that supports non-Indigenous staff on their Reconciliation journey. Public Journal designed a brand eco-system for the project which included multiple digital solutions.

The Bundyi Girri micro site was designed and built by Public Journal within the greater RMIT University website.

Public Journal developed a content plan with extensive stakeholder engagement, which articulated the desired reach across the University — with multiple entry points, for a range of users to engage with the project.

Digital Services:

  • Stakeholder Management
  • Content Architecture
  • Content Development
  • User Experience
  • Asset Design
  • Copywriting
  • Development and Testing