Digital Services
Public Journal offer full service digital solutions for people, products and services across a diverse virtual landscape.
Strategy
Client Workshops and Strategy Sessions
Case Studies and Research
Site Mapping
Content Planning
Interaction Design
User Profiles
User Journey Mapping
User Testing
Online Applications
Customised Responsive Websites
Landing Pages and Single Page Sites
Customised CMS and Maintenance Planning
Customised Electronic Direct Mail Templates
Customised Online Stores
Programs and Activations
Experience Design
Place Making Visions and Programs
Learning Design and Content
Stakeholder Briefings and Activities
Community Engagement
Workshop Design and Facilitation
Social Media Platforms
Social Media Platform Branding
Launch Strategies
Campaign Narratives
Ongoing Asset Development
General Activity Planning
Integrated Marketing
PR Content Planning
Content Development
Brand Narrative Development
Copywriting and Editing
Photography
Art Direction
Illustration
Animation
Customised Typography and Iconography
Digital Maintenence
Security Updates
Domain Set-Up and Hosting
User Testing and Reporting
Social Media Reach Reporting
Case Study 1
The Maytrix Group
Public Journal worked with The Maytrix Group on this comprehensive customised responsive website. Working from early strategy, detailed user profiling through to content development and final design — this multi page website has helped The Maytrix Group to legitimise their position as one of Australia‘s most accomplished hospitality consultancies.
With a detailed client interface design and content narrative guide, this site was developed for ongoing client updates.
Digital Services:
- Client Strategy Sessions
- Site Mapping and Content Planning
- User Profiles, Mapping and Testing
- Customised Responsive Website
- Customised EDM Template
- Branding and Social Platform Set-Up
- B2B Marketing and Content Planning
- Copywriting and Editing
- Photography and Art Direction
Case Study 2
Wiradjuri off-Country
Public Journal worked with Melbourne Law School and RMIT University to develop a communication framework for finding Wiradjuri people who were living off-Country in Melbourne.
The central touch point of this broad communication strategy was a customised responsive website. The artwork was inspired by the mud brown and moss blue of the spiritual place of Kengal.
This colourway was complimented by a customised modern typeface, representing the urban nature of the off‑Country environment.
Digital Services:
- Content Planning
- Copywriting
- Site Design and Development
- Site Animation
- Branding and Illustration
- Social Platform Branding
- Art Direction
Case Study 3
Red Door Corner Store
A simple, none-the-less beautiful single page customised responsive site for a much loved café in Northcote.
Public Journal worked with Red Door on a comprehensive re-branding of the neighbourhood café, known for their high quality food and service. Key content was developed in collaboration with the client to provide a practical resource for a bustling business. The site provides a new brand experience and accessible, customer focused platform.
Digital Services:
- Content Planning
- Site Design and Development
- Site Animation
- Branding and Illustration
- Social Platform Branding
- Art Direction
Case Study 4
Fairyfields
Fairyfields is a Melbourne much loved community arts institution — a small business of over 25 years who make sure children and their parents believe in magic.
The iconic business were looking to share their story online and streamline their children’s party system.
Public Journal worked on a full service responsive website, which included a service design strategy prior to all brand and content development.
Digital Services:
- Digital Service Design
- Content Architecture
- Copywriting
- Branding
- Art Direction and UI
- Site Design and Development
- Responsive Site
Case Study 5
Homecamp
Public Journal has worked with Homecamp on and a number of brand uplift activities to expand the brand’s revenue targets and reach internationally.
Homecamp were looking to slowly rebuild and redesign their existing e‑commerce website, ensuring that the redesign would not affect ongoing sales.
After initial consultation, Public Journal were engaged to design a comprehensive typography study across all menu and content style sets.
Website typography:
- Responsive Menu with Dropdown
- Shop UI
- Features UI
- Blog UI
- Features and Call to Action
Case Study 6
Designing Sovereign Relationships
Designing Sovereign Relationships is a responsive website, built to highlight some of the key moments of the Indigenous Nation Building design studio at RMIT University.
Public Journal worked with the studio leads to develop content architecture and copywriting that would house student work and activities in a user friendly manner.
The artwork was designed to respond to a Wiradjuri student’s artwork, with typography that would tie in closely with the studio book.
Digital Services:
- Content Planning
- Copywriting
- Art Direction and UI
- Site Design and Development
- Responsive Site
Case Study 7
Bundyi Girri
Bundyi Girri is an 8 year University wide change strategy that supports non-Indigenous staff on their Reconciliation journey. Public Journal designed a brand eco-system for the project which included multiple digital solutions.
The Bundyi Girri micro site was designed and built by Public Journal within the greater RMIT University website.
Public Journal developed a content plan with extensive stakeholder engagement, which articulated the desired reach across the University — with multiple entry points, for a range of users to engage with the project.
Digital Services:
- Stakeholder Management
- Content Architecture
- Content Development
- User Experience
- Asset Design
- Copywriting
- Development and Testing
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